Illuminated by beauty science
A beauty blueprint,
built for you alone.
Veila measures the geometry and colour science of your actual face, then gives you a precise plan — makeup, skincare, hair — calibrated to your features, not a generic face.
$29.99 · Free for founding members
What your Blueprint reveals
Every recommendation traces back to peer-reviewed research in evolutionary biology, facial anthropometry, and colour science.
01
Your facial thirds, canthal tilt, symmetry, and taper ratio — the geometric proportions that research shows drive first-impression attractiveness.
Farkas 1994 · Perrett 1999 · Grammer & Thornhill 1994
02
The darkness of your eyes and lips relative to your skin — the single most cross-cultural signal of femininity ever documented.
Russell 2009 · Perception
03
Youth signals (lip fullness, brow distance, cheekbone projection) balanced against structural maturity. Too much of either changes how your face reads.
Cunningham 1986 · Cunningham et al. 1995
04
Your exact skin hex, undertone, seasonal palette, texture score, and damage indices — so every product recommendation is precisely matched to you.
Bissett 2004 · Pinnell 2001 · Hakozaki et al. 2002
The science
Every number Veila measures and every recommendation it makes traces to published research. Here's a sample of what your Blueprint is built on.
"The ideal upper-to-lower lip ratio is 1:1.6 — deviations in either direction measurably reduce perceived attractiveness."
Popenko et al. · JAMA Facial Plastic Surgery · 2017
"Facial contrast — the darkness of eyes and lips relative to skin — is the primary cosmetic mechanism for signalling femininity across cultures."
Russell R · Perception · 2009
"The limbal ring — the dark circle around the iris — is a cross-cultural signal of youth and health that diminishes with age."
Peshek et al. · Evolutionary Psychology · 2011
"Prominent cheekbones are a cross-cultural attractiveness signal linked to both neoteny and structural maturity markers."
Perrett et al. · Evolution and Human Behavior · 1999
How it works
Front, both profiles, three-quarter, skin canvas, and colour calibration. The app tells you exactly how.
468 facial landmarks extracted on your phone. Your photos are processed locally, never uploaded, and permanently deleted after analysis.
Scores, signal readings, makeup prescriptions by mode (everyday, first date, work, natural), skincare, hair, and precision foundation matches.
Zero-Cloud Guarantee
Your photos are processed entirely on your device. Only landmark coordinates — numbers, not images — leave your phone. We never see your face.
Founding 500
The first 500 women receive their full Veila Blueprint free.
After that, it's $29.99.
Founding members also receive V2 at 50% off for life.
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